BelliWelli is a health-focused startup that operates in the food and beverage industry, specifically in the niche market of probiotic snacks. The company's primary product is a range of snack bars packed with probiotics, designed to offer "belly benefits" to consumers. These bars are marketed as being beneficial for gut health, and are particularly targeted towards individuals with digestive issues such as Irritable Bowel Syndrome (IBS).

The company's business model is primarily based on direct-to-consumer sales through their website, but they also have a presence in physical stores. Their products have been endorsed by top Gastrointestinal (GI) doctors, which adds credibility to their health claims.

BelliWelli's revenue is generated through the sale of their snack bars. The company has positioned its products as not just a healthy snack option, but also a solution for those with specific dietary needs. This includes individuals following a low FODMAP diet, which is often recommended for people with IBS or other digestive disorders. FODMAP is an acronym for Fermentable Oligosaccharides, Disaccharides, Monosaccharides, and Polyols, which are types of carbohydrates that some people find hard to digest.

The company prides itself on using quality ingredients that are gut-friendly, and their products are free from common irritants like dairy and gluten. They also emphasize the fact that they are a small, woman-owned business, which may appeal to consumers who prefer to support such enterprises.

Keywords: Probiotic Snacks, Gut Health, Digestive Issues, IBS, Low FODMAP Diet, Direct-to-Consumer, Physical Stores, Quality Ingredients, Woman-Owned Business, Health-Focused Food Industry.