Axcient operates in the business continuity and disaster recovery (BCDR) market, providing comprehensive solutions tailored for Managed Service Providers (MSPs). The company focuses on protecting client data and preventing business interruptions through a suite of products that include x360Recover, Local Cache, AirGap, AutoVerify, and Virtual Office. These tools offer features such as chain-free backups, automated backup integrity tests, and self-managed disaster recovery (DR) testing, ensuring that businesses can meet their recovery time objectives (RTO) regardless of internet speed or data size.

Axcient's business model revolves around offering a single, integrated solution that simplifies the technology stack for MSPs. This approach not only enhances productivity and profitability but also reduces monthly vendor costs. The company's cloud-based solutions are designed to deliver fast, reliable, and profitable business continuity, making it an attractive option for MSPs looking to expand their services and lower operational costs.

Revenue is generated through subscription-based pricing, where clients pay for the amount of cloud storage they use, including data stored after compression and deduplication. Fair use policies are enforced, with overages subject to additional charges. Axcient's customer base primarily consists of MSPs who require robust and scalable BCDR solutions to ensure business availability and data protection for their clients.

Keywords: BCDR, MSPs, data protection, disaster recovery, cloud storage, chain-free backups, automated testing, Virtual Office, Local Cache, AirGap.