Amperity is a dynamic player in the customer data platform (CDP) market, focusing on helping businesses harness their customer data to create comprehensive, actionable customer profiles. The company operates primarily in the marketing, analytics, and IT sectors, serving a diverse range of clients, including global consumer retail and hospitality brands.

Amperity's core offering is its patented identity resolution technology, which allows businesses to consolidate and clean up disparate data sources. This means they can take raw, unorganized customer data from various channels and turn it into a unified, accurate profile of each customer. These profiles are then used to drive more effective marketing campaigns, improve customer service, and generate valuable business insights.

The business model of Amperity revolves around providing a subscription-based software-as-a-service (SaaS) platform. Clients pay for access to the platform, which includes tools for data integration, identity resolution, and customer analytics. The company also offers professional services to help clients implement and optimize their use of the platform.

Amperity makes money through these subscription fees and additional services, which are designed to ensure that clients can fully leverage their customer data. By delivering a high return on investment (ROI) – as highlighted in a Forrester Total Economic Impact report that noted a 993% ROI – Amperity demonstrates the tangible benefits of its platform.

In summary, Amperity is a leading customer data and identity platform that helps businesses turn raw data into actionable insights, driving better marketing, analytics, and IT outcomes. It serves a wide range of clients in the retail and hospitality sectors, among others, and operates on a subscription-based SaaS model.

Keywords: Customer Data Platform, Identity Resolution, Data Integration, Marketing Analytics, SaaS, Retail, Hospitality, Customer Profiles, ROI, Data Management.