Amitree operates in the real estate technology market, providing a software solution called Folio that automates the organization of real estate transactions. The core product, Folio, uses Smart Folders to automatically detect and organize transaction-related emails and documents in real time. This service is primarily used by real estate agents, transaction coordinators, and their clients, including lenders and other transaction partners.

Folio helps users save time and stay organized by creating shared access to transaction information, ensuring all parties are on the same page regarding dates and deadlines. The software is hosted on secure infrastructure provided by Heroku and Amazon, ensuring data security and reliability.

Amitree's business model includes a freemium pricing strategy, where users can start with a free version of Folio and upgrade to paid plans for additional features and capabilities. The company generates revenue through these paid subscriptions.

Amitree's market includes the U.S. and Canada, where it claims that 50% of all residential real estate transactions are organized with the help of Folio.

Keywords: real estate, transaction management, Smart Folders, automation, organization, agents, coordinators, freemium, secure infrastructure, U.S. and Canada.