Aire is a pioneering credit assessment service designed to provide a more comprehensive view of an individual's creditworthiness. By leveraging first-party data, Aire enables lenders to make more informed decisions, thereby offering borrowers fairer access to credit. The company primarily serves financial institutions and lenders who seek to enhance their credit decision-making processes. Operating in the financial technology (fintech) market, Aire's business model revolves around providing actionable credit insights that help lenders evaluate potential borrowers more accurately. Aire generates revenue through subscription fees and service charges paid by lenders who utilize its credit assessment platform. The service does not guarantee credit approval but aims to support applications by offering a fuller picture of an individual's financial situation. Aire's mission is to make credit more equitable for everyone, shifting the power balance in credit decisioning towards the consumer. The company has garnered industry recognition, including awards for innovation in credit technology.

Keywords: credit assessment, first-party data, lenders, borrowers, fintech, equitable credit, actionable insights, financial technology, creditworthiness, subscription model.