AfriCar Group operates online automotive marketplaces across various African countries, leveraging SaaS CRM platforms to enhance scalability and transactional capabilities. The company has transitioned from traditional online classifieds to more dynamic transactional marketplaces, allowing it to earn margins on both primary and secondary transactions. AfriCar Group employs a 'test and learn' approach, applying successful techniques from one country to another, which enables rapid adaptation and innovation. The company focuses on building, operating, and commercializing these marketplaces by partnering with local experts, social media resources, content quality specialists, and dedicated tech development teams. This comprehensive approach ensures that AfriCar Group can effectively manage and grow its platforms in the diverse and rapidly expanding African markets. The business model revolves around earning transaction margins and leveraging local partnerships to optimize marketplace operations.

Keywords: automotive marketplaces, SaaS CRM, transactional platforms, scalability, innovation, local expertise, partnerships, African markets, online classifieds, tech development.