Adcash
Financials
Estimates*
EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
---|---|---|---|---|---|---|---|
Revenues | 31.8m | 26.9m | 24.8m | 20.1m | 24.1m | 23.6m | 26.6m |
% growth | (16 %) | (15 %) | (8 %) | (19 %) | 20 % | (2 %) | 13 % |
EBITDA | 1.8m | 2.2m | 2.8m | 2.4m | 5.6m | 4.3m | - |
% EBITDA margin | 6 % | 8 % | 11 % | 12 % | 23 % | 18 % | - |
Profit | 1.4m | (2.1m) | 1.3m | <1m | 3.3m | 1.4m | - |
% profit margin | 4 % | (8 %) | 5 % | 2 % | 14 % | 6 % | - |
Source: Dealroom estimates
Date | Investors | Amount | Round |
---|---|---|---|
* | €20.0m | Series A | |
Total Funding | €20.0m |
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Recent News about Adcash
EditAdcash is a global online advertising platform that caters to media buyers, affiliates, ad networks, and publishers. The company operates in the digital advertising market, providing tools and technologies to help businesses reach their target audiences and maximize their advertising performance. Adcash's platform is designed to be user-friendly and efficient, allowing advertisers to create and manage ad campaigns with ease, while enabling publishers to monetize their web traffic effortlessly.
The core of Adcash's business model revolves around its self-serve platform, which means clients can manage their advertising campaigns independently without needing direct assistance from Adcash. This platform offers various ad formats, including pop-under ads, interstitial ads, in-page push ads, native ads, and banner ads. These formats help advertisers reach their audience in different ways, enhancing the chances of engagement and conversion.
Adcash makes money by charging advertisers for the ad space and services they use on the platform. This can be through cost-per-click (CPC), cost-per-mille (CPM, which means cost per thousand impressions), or cost-per-action (CPA, where advertisers pay for specific actions like sales or sign-ups). The company also uses advanced optimization technology to ensure that ad campaigns are effective and deliver a high return on investment (ROI) for their clients.
Adcash serves a diverse range of clients, from small businesses and individual affiliates to large ad networks and publishers. Its advanced targeting capabilities and anti-fraud technology ensure that ads reach the right audience and that the advertising budget is spent efficiently.
In summary, Adcash is a comprehensive online advertising platform that combines advanced technology with industry expertise to help businesses achieve their advertising goals. It provides a self-serve interface for easy campaign management, various ad formats for diverse advertising needs, and robust optimization tools to maximize ROI.
Keywords: online advertising, self-serve platform, media buyers, affiliates, ad networks, publishers, ad formats, optimization technology, anti-fraud, ROI.