3scale is a comprehensive API management platform designed to help businesses manage, secure, and monetize their APIs. The company serves a diverse range of clients, including enterprises, developers, and service providers, operating primarily in the technology and software sectors.

3scale's business model revolves around providing a suite of tools that facilitate the entire API lifecycle, from planning and design to implementation and retirement. The platform offers robust security features, including various authentication patterns and credentials, to ensure safe interactions for partners, customers, and users.

Additionally, 3scale provides advanced analytics to monitor traffic flow and generate reports, as well as monetization tools to set up pricing rules and issue invoices. The developer portal, equipped with a CMS and interactive documentation, fosters a community of users and speeds up the onboarding process for developers.

Revenue is generated through subscription-based pricing models, where clients pay for access to different tiers of service based on their needs.

Keywords: API management, security, analytics, monetization, developer portal, authentication, traffic monitoring, pricing rules, CMS, lifecycle management.